Sport + Entertainment
Sports and entertainment are a huge part of the universes daily activity. With each of our partners under sports and entertainment we ensure they are cross-connected between their target market and other brands. By understanding what the target market under sports and entertainment are most interested in we are able to help craft the stories, build their relationships of these partners and by the curation of content. With the development of a strategic communications plan and execution meaningful relations
The constantly evolving universe of media and technology and the resulting fragmentation of consumer attention has resulted in a shift in how brands need to engage with consumers. We operate in a cross-connected, multi-stakeholder world where barriers between people and brands have been eliminated and consumers are empowered. Consumers spend more time watching video content across multiple screens - TV, the internet, mobile devices. They expect both shared value and mutual benefit in their relationship with brands.
By harnessing what people are most passionate about - sports and entertainment - brands can cut through the noise, tell their stories and become part of the conversation by organically infusing them into relevant content that gets people to act. Whether developing a multi-platform branded entertainment program, building a relationship between a brand and a celebrity, executing a communications plan and strategy for a world-class sporting event or creating and activating a high-powered sponsorship, the worlds of sports and entertainment serve to build meaningful relationships and drive business results.