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STEVIE BOI SHADES NYFW 18

Client Objectives/Goals

  • For the 2018 Fall New York Fashion Week (NYFW) Show, Umanagement was tasked 3-months before the show to obtain in-kind and monetary sponsorship's for the Pink Factory Fall 2018 NYFW Show. As well as secure local and national media outlets for red carpet, press pit and runway coverage. Lastly, Umanagement managed and secured the talent/celebrity guest list.

Industry

  • Fashion Week

Our Strategy

  • Umanagement developed a list of potential sponsored partners, and presented the sponsorship presentation and proposal to the desired brands of the partners. The Umanagement team worked around the clock to secure sponsorship, secure media and a confirmed guest list. Outside of the listed task, umanagement handled day of event management, red carpet, talent escorting and press.

Results

  • Secured $5k+ worth of monetary sponsorship which followed in-kind sponsorship for the gift bags.  Secured media-placements with Vogue, Sheen Magazine, Kontorl Magazine, BRASH Magazine, and 10 + more media outlets for the press pit. Secured celebrities such as Mehgan James, Taylor Girlz, J. Mulan, Trina and more.